XIT Matters

Because Your Exit Matters

The only dynamic business valuation platform that moves when your business does. Get instant valuations, run unlimited what-if scenarios, and see exactly how every decision affects your exit value.

Get Your Free Valuation See How It Works

Built by the team that sold Performance Matters · 500+ businesses · $2.3B+ in tracked exit value

Intrinsic

$2.9M

EV/EBITDA

$5.45M

Forward

$4.7M

Revenue Growth+12%

COGS Adjustment-5%

Trusted by owners exiting to Private Equity, Strategic Buyers, and Individuals

500+ businesses · $2.3B+ in tracked exit value

As seen in

ForbesWSJTechCrunchIncEntrepreneur

What owners are saying

XIT added $1.8M to my exit in 11 months

Mike R.·Landscaping owner·sold for 8.2× EBITDA

Why XIT Matters

The only platform that turns your numbers into exit value — automatically

Live Valuation

Syncs with QuickBooks/Xero. Your exit value updates automatically every month.

What-If Scenarios

Test growth, cost cuts, debt paydown — see exact dollar impact on your exit.

Top Levers Ranked

XIT tells you the 5 moves that add the most money to your pocket when you sell.

Exit Readiness Score

Get a real-time score showing how ready your business is for a successful exit.

How it works

Three steps to your live valuation dashboard

Connect or enter your financials

15 minutes max

XIT builds forecasts + runs 3 valuation methods

Automatic, instant

Get your live dashboard + monthly emails

You got richer

Real results from real owners

Pauly's Pizza

This owner used XIT to push from $4.1M to $6M+ in 18 months

Asking Price

$6,000,000

Intrinsic Valuation

$2.9M

EV/EBITDA Valuation

$5.45M

Forward Relative Valuation

$4.7M

Company

Pauly's Pizza

Industry

Restaurant / Dining

Employees

Locations

3 (expanding to 6)

Built by the team that sold Performance Matters

Woody and James built and sold Performance Matters. Now they're building the tool they wish they had.

Woody

Co-Founder

James

Co-Founder

Frequently asked questions

Just 10-15 minutes. Enter your financial data, review the auto-generated forecasts, and get your instant valuation.

Absolutely. We use bank-level encryption and never share your data. Your financial information is private and secure.

Yes! XIT syncs with QuickBooks and Xero to automatically update your valuation every month.

No problem. XIT works with your current financials. You can always update and refine your numbers as you go.

XIT is currently in beta and free to use. We're building the best valuation platform for business owners.

Yes! During our beta period, XIT is completely free. No credit card required.

We'll announce pricing before the beta ends. Early users will get special pricing and grandfathered rates.

XIT is valuable even if you're not selling. Track your business value over time, make better decisions, and know your worth.

All users during beta get full access to all features. We'll introduce tiered plans later with clear value at each level.

Ready to see your valuation?

Get started in minutes. No credit card required.

Get Started Free

Because Your Exit Matters

Get your free valuation in 10-15 minutes. No credit card required.

Get Your Free Valuation

No credit card. Takes 10-15 minutes. Instant results.