Valuation Resources for Founders

Valuation for Founders Building for the Long Run

For founders, valuation is both a north-star metric and a negotiating tool. Every operational decision — pricing strategy, headcount additions, churn reduction — has a direct, quantifiable line to enterprise value. Running live FCFF and EV/EBITDA calculations as the business grows converts strategy conversations into trade-offs you can put a dollar figure on. The resources below cover how to value your business at each stage, from pre-revenue to profitable growth.

XIT Matters uses FCFF, FCFE, and EV/EBITDA — blended for your specific perspective — so the answer reflects what actually matters to you. Read the methodology.