Resources/SBA Market Pulse/Digital Agencies
Live SBA FOIA Data

SBA Loan Statistics for Digital Agencies

SBA 7(a) loan data for digital and marketing agencies — median approvals, rates, acquisition share, and SMB vs public multiples.

Data as of 2025-09-30 · Based on 541 SBA 7(a) loans across 4 NAICS codes

Industry Debt Benchmark

$383,710

Median SBA 7(a) gross approval for Digital Agencies (FY 2025)

FY 2025

Avg Interest Rate (FY 2025)

9.83%

Acquisitions

12%

Loans (Selected FY)

254

-11% vs FY 2024

Loan Purpose Mix

How SBA 7(a) loans in your industry break down by business purpose · FY 2025

Change of Ownership
12%(30)
Startup
12%(30)
Existing Business
76%(192)
Other
1%(2)

12% of SBA loans in your sector fund ownership changes — a signal of consolidation and reinvestment activity.

Typical Loan Size

Interest Rate Trend

All-years avg: 10.96% (FY 20242025)

Acquisition Activity in Your Sector

The share and size of Change of Ownership SBA loans signals how active acquisition financing is in your industry.

Acquisition Share

12%

Median Loan

$725,000

Median Rate

9.35%

Median Term

120 mo

3% of acquisition loans involved a franchise brand (e.g. Super 8, Urban Air, One Hour Air).

FY 2025 · 30 Change of Ownership loans · Loan approval ≠ purchase price

Two Markets for Digital Agencies

Public markets reward scale and liquidity. SMB lending reflects the capital available to businesses your size.

Wall Street

Public companies

EV / EBITDA

15.6×

EBITDA Margin

13.7%

54 public firms in dataset

Main Street

SBA + SMB deals

SMB Multiple

4.5×

Median SBA Loan

$383,710

254 SBA loans (latest FY)

Public comps in this sector trade at 3.5× the typical SMB multiple — a size and liquidity discount Main Street buyers rarely escape.

The spread between these markets is the illiquidity and size discount built into SMB economics.

Public industry cost of capital: 9.2%

Important context

SBA loan approvals reflect financing amounts, not business enterprise value. Not all exits or acquisitions use SBA debt — buyers typically combine equity, seller notes, and conventional bank financing.

Data is aggregated and anonymized from SBA FOIA disclosures and Damodaran industry datasets. Public company multiples reflect listed firms and are not direct comparables for most SMB transactions.

See our valuation methodology for how XIT blends FCFF, FCFE, and EV/EBITDA — and why SBA loan sizes are financing context, not a formal appraisal.

What owners should know

Agency owners often price off revenue multiples while buyers underwrite to cash flow and lender limits. SBA 7(a) approvals show how marketing and digital services firms actually borrow on Main Street — median loan sizes, rate trends, and acquisition versus working-capital mix. This page maps FOIA disclosures to agency NAICS codes and pairs them with public-company benchmarks. Use it when evaluating a bolt-on, planning partner buyouts, or sanity-checking buyer financing before you name a price.

Frequently asked questions

Yes — especially for acquisitions, partner buyouts, and working-capital lines when cash flows are stable. The loan count on this page reflects matched advertising and business-services NAICS activity in the FOIA dataset.
The hero metric shows median gross approval for mapped NAICS codes in the selected fiscal year. Asset-light agencies often see smaller approvals than businesses with hard collateral.
The acquisition share insight reports change-of-ownership loans as a percentage of total industry SBA volume in the latest FY.
Listed advertising and information-services firms trade at scales most boutique agencies never reach. The Two Markets panel separates Wall Street multiples from Main Street financing benchmarks.
No — approvals reflect financing, not enterprise value. XIT models your specific P&L for a blended valuation.