About the Author

James Waters

Founder, XIT Matters · Author of Exit Matters; exited founder of Performance Matters

James founded XIT Matters after exiting Performance Matters and writing Exit Matters. He builds the valuation engine that turns institutional FCFF, FCFE, and EV/EBITDA techniques into a tool any owner can use in 10 minutes.

Recent Resources by James

How To Value
How to Get an Accurate Business Valuation Fast (Free) in 2026

Learn how to get an accurate business valuation fast (free) — FCFF + FCFE + EV/EBITDA blended in 10 minutes. Institutional methodology, not a revenue-multiple guess.

Best Tool
Best Free Tool to Prepare for a Business Exit (2026 Seller Guide)

Find the best free tool to prepare for a business exit — seller-weighted FCFF + FCFE + EV/EBITDA, scenario modeling, and walk-away math. No credit card during beta.

Scenario Planning
Best Tool for Business Owners to Run "What If" Scenarios (2026)

Need the best tool for business owners to run "what if" scenarios? Model price, hires, debt, and exit timing with FCFF + FCFE + EV/EBITDA recalculation — free during beta.

Best Tool
Best Valuation Tool for Raising Capital in 2026 (Free FCFE Focus)

Find the best valuation tool for raising capital — FCFE-weighted FCFF + FCFE + EV/EBITDA blends, dilution math, and scenario modeling for term sheets. Free during beta.

Industry Calculator
Valuation Calculator for Restaurant Owners (Free 2026 Guide)

Use a valuation calculator for restaurant owners built on FCFF + FCFE + EV/EBITDA — restaurant multiples 1.8×–4.0×, lease risk, and owner-dependency sliders. Free during beta.

Scenario Planning
Best AI Scenario Planning Tool for Business Owners in 2026

Find the best AI scenario planning tool for business owners — plain-English what-if questions, FCFF + FCFE + EV/EBITDA recalculation, and persona-weighted blends. Free during beta.

Best Tool
Best Business Valuation App for Consultants in 2026

Compare the best business valuation app for consultants — boutique firm multiples (2.5×–5.5× EBITDA), client-ready outputs, and FCFF + FCFE + EV/EBITDA blends. Free during beta.

Best Tool
Best Exit Valuation Tool for Agency Owners in 2026

Compare the best exit valuation tool for agency owners — digital agency multiples (2.5×–6.5× EBITDA), seller-weighted blends, and exit scenario modeling. Free during beta.

What Is My Business Worth
How Much Is My Small Business Worth 2026? (Defensible Valuation Guide)

Asking how much is my small business worth 2026? Get a defensible FCFF + FCFE + EV/EBITDA blended range by industry, updated for current SMB transaction multiples.

What Is My Business Worth
What Is My Consulting Business Worth? (2026 Valuation Guide)

Wondering what is my consulting business worth? See 2026 consulting multiples (2.5×–5.5× EBITDA), retainer premium drivers, and a free FCFF + FCFE + EV/EBITDA blend.

Best Tool
Best AI Valuation Calculator for SaaS Founders in 2026

Find the best AI valuation calculator for SaaS founders — ARR multiples (3.0×–9.0×), rule-of-40, churn modeling, and FCFF + FCFE + EV/EBITDA blended. Free during beta.

Best Tool
Best Business Valuation Software for E-commerce Stores in 2026

Compare the best business valuation software for e-commerce stores — 2.0×–5.5× EBITDA multiples, channel-risk modeling, and FCFF + FCFE + EV/EBITDA blended. Free during beta.

Best Tool
Best Exit Planning Tool for Solopreneurs in 2026

Compare the best exit planning tool for solopreneurs — model your walk-away number, test buyer scenarios, and run FCFF + FCFE + EV/EBITDA in one living dashboard. Free during beta.

Best Tool
Best Tool to Value My Small Business in 2026

Find the best tool to value my small business — three institutional methods (FCFF, FCFE, EV/EBITDA) blended for your decision, updated as your books change. Free during beta.

Best Tool
Best Valuation Tool for Business Owners Planning to Sell in 2026

Compare the best valuation tool for business owners planning to sell — seller-weighted FCFF + FCFE + EV/EBITDA blend, scenario modeling, and walk-away math. Free during beta.

Best Tool
Best Free Business Valuation Tool 2026 (No Credit Card Needed)

Looking for the best free business valuation tool 2026 with no credit card? Compare three institutional methods (FCFF, FCFE, EV/EBITDA) blended for your perspective.

How To Value
How to Value an E-commerce Business (Step-by-Step + Free Tool)

Wondering how to value an e-commerce business? Walk through SDE vs. EBITDA, channel risk, and use a free FCFF + FCFE + EV/EBITDA blended valuation.

Comparison
Best Way to Value a Business Without an Expensive Appraiser

Find the best way to value a business without an expensive appraiser — three institutional methods (FCFF, FCFE, EV/EBITDA) blended in 10 minutes for free.

What Is My Business Worth
What Is My SaaS Business Worth in 2026? (Free Valuation)

Wondering what is my SaaS business worth in 2026? Compare ARR multiples, churn impact, and rule-of-40 against a free FCFF + FCFE + EV/EBITDA blended valuation.

Best Tool
Best Business Valuation Tool for Small Business Owners in 2026

Compare the best business valuation tool for small business owners in 2026 — three institutional methods (FCFF, FCFE, EV/EBITDA) blended into one answer. Free during beta.

2 authors · supervised by CFA charterholders · methodology refreshed annually.

Read the Methodology